RISE Realty

Sub-Zero Case Study

Name: Sub-Zero Case Study
Brand: Rise Realty

UNDERSTANDING THE CLIENT

Looking to showcase their expansive selection of high-end kitchen appliances to a broader market beyond their Orange County location, Sub-Zero and Wolf set out to secure a new retail space. Their objective was to identify a high-traffic, free-standing building along a high-visibility retail corridor that could support both brand exposure and long-term growth. The space needed to offer flexibility while aligning seamlessly with Sub-Zero’s premium brand standards, including the integration of an outdoor kitchen and valet parking to elevate the customer experience.

With these highly specific requirements, Sub-Zero engaged a specialized commercial real estate advisory firm to guide the process and execute a strategic site selection.

Initially, Sub-Zero considered new developments in Coral Gables, South Florida. However, after a thorough market evaluation, a more compelling opportunity was identified within Miami’s Design District—an environment better aligned with the brand’s positioning and target audience. From there, the search was refined to focus on this premier, high-visibility retail corridor.

STRATEGIC APPROACH

understand Sub-Zero and Wolf

A manufacturer of high-end kitchen appliances, Sub-Zero and Wolf has prioritized quality over volume since its founding in 1945. This premium positioning—built on durability, performance, and long-term customer trust—continues to define the brand today.

That quality-first philosophy directly informed its real estate requirements. The company needed a space that could physically and visually reflect its standards, from overall building quality to experiential features that support product demonstration. With appliances engineered for performance and rigorously tested, the environment had to reinforce that same level of excellence.

As a result, the search focused on securing a Class A building capable of supporting a rooftop showroom, allowing Sub-Zero to showcase its outdoor appliances in a real-world setting. The objective was clear: align the brand’s DNA with a high-quality, experiential retail space that elevates both product and customer experience.

PROPERTY OVERVIEW

commercial real estate strategy

RISE Realty evaluated South Florida trade areas based on luxury retail co-tenancy, traffic drivers, and long-term brand positioning. The search was strategically repositioned from Coral Gables to Miami’s Design District to maximize brand exposure and align with Sub-Zero’s premium identity.

The Design District offered a clear advantage:

Proximity to globally recognized luxury retailers such as FENDI and LVMH brands
A design-forward, high-income clientele aligned with Sub-Zero’s target audience
A strong regional draw, capturing consumers from Kendall to West Palm Beach

Site selection focused on high-visibility corridors with strong vehicular traffic, accessibility, and the ability to support a flagship, experiential showroom environment.

Property Details

RISE Realty secured a second-floor flagship showroom at 3711 Northeast Second Avenue, adjacent to I-195 within the Miami Design District.

±9,000 SF second-floor showroom
±8,000 SF rooftop event and display space
360° views of the Miami skyline
Retractable rooftop system for all-weather functionality
High-visibility location near I-195

The property delivers a modern, Class A environment purpose-built to support both indoor and outdoor product demonstrations, aligning with Sub-Zero’s experiential retail strategy.

The Result

Secured a flagship showroom in Miami’s premier luxury retail corridor
Positioned Sub-Zero alongside top-tier global brands, elevating visibility and market presence
Delivered a high-performance space aligned with brand standards, customer experience, and long-term growth objectives