Matt Miller, RISE Realty client, co-founder and fitness expert at Sweat440, Matt Miller Sweat440 IG RISE Realty Interview discusses how his group fitness interval training concept has pivoted the business model during this Covid-19 global pandemic.
Matt truly emulates the Live/WorkPlay South Florida lifestyle has a works a few blocks from the Miami Beach Sweat440 now 2nd level Sweat440 interval training studio in Sunset Harbour’s Miami Beach where Matt Miller is on this sunrise winter Friday Morning where he has already a few hours into his day.
q1: Matt Miller, you’ve invested 15-years training South Florida’s fittest, sculpting our Sexiest bodies before launching Sweat 440 3 years ago. How did you develop the idea to Sweat for40 minutes at your High Intensity Interval Training facilities?
Matt Miller: Collaborating with my partner Cody Patrick, another equally qualified and experienced fitness veteran, designed in response to many personally trained clients, complaints about full group classes, difficulty of getting to classes on time for the start, the revolving every ten minute class setup eliminating a major pain point for fitness clients as well as accessibility to all fitness levels. Keith, who is a Sweat440 member as well as Sweat440’s preferred Florida commercial real estate broker very much likes the convenience of the sociability, convenience and every ten minute class options. Matt reiterates with the convenience of their concept comes a fast, effective and fun workout.
q2: Last year we brokered 3 new Miami-Dade locations for Sweat 440 and you opened 2 corporate spots in Manhattan and sold dozens more franchisee rights. Give us an overview of Franchisee Relationship Management through this tumultuous time, Matt Miller: RISE Realty is grateful for Matt’s endorsement of our Miami real estate market knowledge in identifying the three Miami-Dade sites for Sweat440’s expansion and family like trusted services they had been provided. He credits Sweat440’s communication and responsiveness to their franchisee’s and customers to them surviving this global pandemic. Miller indicates Sweat440 will stay the course and expects lots of new space opportunities to be available at discounted market rents given their established staying power their group fitness concept has demonstrated.
q3: How has this Quarantine and Government affected your Business? What insights are you willing to share with fellow franchisors or fitness facility managers? Matt credits their favorable business position going into the pandemic and their ability to connect on a brand level with their customers by providing fitness video workouts via email, Instagram Live and outdoor fitness camps. The biggest takeaway is to keep your brand engaged with your customer base
Last Word: Sweat 440’s Matt Miller, i now you’re training a client in a moment; i’m about to go workout myself but can’t wait until next month when your Sunset Harbour Sweat 440 reopens…tell RISE Neighbors how you intend to seize your Friday and the rest of this Holiday Season. Matt Miller is optimistic his brand new 2nd floor Sunset Harbour location, right upstairs from their original location with a way sexier blue appeal that will be taking into account all new health and safety guidelines opening up January 2021. Matt is optimistic that 2021 will be a comeback year for Sweat440’s interval group fitness concept and RISE Realty looks forward to brokering many more new fitness facility locations here in South Florida.