click to enable zoom
loading...
We didn't find any results
open map
View Roadmap Satellite Hybrid Terrain My Location Fullscreen Prev Next
Advanced Search
Your search results

Meet The Woman Tasked With Leasing Up Brickell City Centre’s 500K SF Of Retail

Posted by Kevin Krueger on April 6, 2018
27 Comments
  • The 120 doors at Brickell City Centre are 90% leased already.
  • Overholt is hoping to lure quality purveyors of linens, kitchen and bath items, and children’s goods.
  • On a prior Italy trip, Overholt found the inspiration for what would become La Centrale, the center’s 40K SF food hall, which opened this year.
  • Swire Properties Inc. had negotiated with the city to make Brickell City Centre part of a Special Area Plan, which would allow signature architecture and signage.
  • Overholt brought Saks Fifth Avenue into a 107K SF space as an anchor tenant. She also signed Zara and CMX, a Mexican-based VIP movie theater. At the four-level complex, Overholt said, luxe brands wanted the street level. The second floor was for premium brands. The third and fourth floor are for food, beverage and entertainment.
  • Overholt suggests focusing on entertainment and offering a unique experience. She uses digital marketing to activate new products and create destination events.

 

https://www.bisnow.com/south-florida/news/retail/debora-overheat-brickell-city-centre-leasing-86562

27 thoughts on “Meet The Woman Tasked With Leasing Up Brickell City Centre’s 500K SF Of Retail

Leave a Reply

Compare Listings