Meet The Woman Tasked With Leasing Up Brickell City Centre’s 500K SF Of Retail
- The 120 doors at Brickell City Centre are 90% leased already.
- Overholt is hoping to lure quality purveyors of linens, kitchen and bath items, and children’s goods.
- On a prior Italy trip, Overholt found the inspiration for what would become La Centrale, the center’s 40K SF food hall, which opened this year.
- Swire Properties Inc. had negotiated with the city to make Brickell City Centre part of a Special Area Plan, which would allow signature architecture and signage.
- Overholt brought Saks Fifth Avenue into a 107K SF space as an anchor tenant. She also signed Zara and CMX, a Mexican-based VIP movie theater. At the four-level complex, Overholt said, luxe brands wanted the street level. The second floor was for premium brands. The third and fourth floor are for food, beverage and entertainment.
- Overholt suggests focusing on entertainment and offering a unique experience. She uses digital marketing to activate new products and create destination events.