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Meet The Woman Tasked With Leasing Up Brickell City Centre’s 500K SF Of Retail

Posted by Kevin Krueger on April 6, 2018
27 Comments
  • The 120 doors at Brickell City Centre are 90% leased already.
  • Overholt is hoping to lure quality purveyors of linens, kitchen and bath items, and children’s goods.
  • On a prior Italy trip, Overholt found the inspiration for what would become La Centrale, the center’s 40K SF food hall, which opened this year.
  • Swire Properties Inc. had negotiated with the city to make Brickell City Centre part of a Special Area Plan, which would allow signature architecture and signage.
  • Overholt brought Saks Fifth Avenue into a 107K SF space as an anchor tenant. She also signed Zara and CMX, a Mexican-based VIP movie theater. At the four-level complex, Overholt said, luxe brands wanted the street level. The second floor was for premium brands. The third and fourth floor are for food, beverage and entertainment.
  • Overholt suggests focusing on entertainment and offering a unique experience. She uses digital marketing to activate new products and create destination events.

 

https://www.bisnow.com/south-florida/news/retail/debora-overheat-brickell-city-centre-leasing-86562

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