RISE Realty client, Oliver Seidler, CEO of Property Force, joins our President Keith Darby to discuss how his company achieved Inc. Magazine’s 2020 inaugural 5000 series fastest growing private Florida companies at position 205. Property Force sources and locates property using highly technological tools to match up low income residential investors with their investment properties. Seidler started the firm with a friend right out of Florida State College. Listen to the Sunrise quick Q&A RISE Realty’s south florida commercial real estate expert Keith Darby, to find learn how Oliver grew his Property Force team and survived the great recession of 2007-2009, hear about why he choose South Florida to live work and play.
RISE Realty Darby Interview Seidler
RISE Realty’s, Fort Lauderdale Commercial Real Estate Broker Keith Darby was tasked in the summer of 2015 by Property Force’s CEO Oliver Seidler to identify an office to accommodate a sales team and administrative initial headcount of 20 with the ability to grow upwards to 40 or 50 persons. After scouring the northeast Miami-Dade county and southeast Broward county, with both commercial property lease and purchase opportunities, The Stronach Group’s The Village of Gulf Stream Park in Hallandale Beach, FL had the best combination of all the key ingredients Property Force was looking for in a new headquarters location. Keith Darby went to work and negotiated a very favorable and flexible sublease with Zumba Fitness for 8,000 sq. ft. and Property Force was secured with a great location to build a team that would attract employees in both Broward and Miami-Dade counties. Property Force enjoyed the lifestyle amenities The Village of Gulf Stream Park and favorable parking allotment. Three years later Seidler informed Darby that Zumba Fitness was in need of their sublease premises and he better engage the Fort Lauderdale Real Estate Market again for Property Force’s next facility. Timing proved to be favorable again as European Wax Center was the beneficiary of Property Force’s subtenancy of 16,000 sq. ft. this time around in the same complex. The sublease was inked in early 2020 just before the Covid-19 pandemic and lockdown presenting another challenge for Property Force. Fortunately, communication, patience and fortitude helped Property Force create a winning culture and pivot during a tough time in the economic climate. We are excited for Property Force’s future and encourage you to invest with them in low income residential real estate if that is your bag.